Look at the positive and negative trends in your chosen distribution channels. A good plan can help you attract new senior management, or business partners such as distributors and agents. This is where you dive into details about your competitors.
Work out how you will reach these targets Look at each aspect of your business in turn and create a step-by-step action plan for it.
How much money will it cost to keep your practice operating on a month-to-month basis? Be honest about your weaknesses and the threats you face Spell out mitigating circumstances and the defensive actions you are taking.
Section One: Executive Summary This section provides a succinct overview of your full plan. Competitors Take a close look at your competition — identify a list of other firms that are targeting and competing for your target clients Positioning Think about how you want to position your firm in the market — what will be your unique selling point or competitive edge?
How are they currently underserving your target market?
For example, you may want the plan to 'sell' the busiens to your bank manager or investors. Core values. Threats might be a downturn in the economy or a new competitor.