Swot analysis of yakult

Firstly, the ability to interact with the customer will be complicated. The collar workers will need some supplementary such as Yakult which contains probiotics that will improve their health due to pressure of work and lack of sleep.

Vitagen which has been positioned as a probiotic immunity building drink for children, was then targeted at adult consumers also as according to the American Dietetic Association, each bottle of Vitagen will meet eight percent of daily fiber requirement of an adult.

Swot analysis of yakult

Marketing Implementation A. Whenever there are intermediaries between a business and its customers, then there are going to be added costs involved. Vitagen which has been positioned as a probiotic immunity building drink for children, was then targeted at adult consumers also as according to the American Dietetic Association, each bottle of Vitagen will meet eight percent of daily fiber requirement of an adult. As the drink is mainly targeted to the kids and for Malaysian consumers who are price sensitive it is prized at a very reasonable rate and competitive to other drinks available in the market. Marketing Strategy A. Media Advertising Department bottle 2. The brand is also making enough noise in the media. Product Line Pricing Pricing Manager bottle manufacturing. Even so, since they are targeting on housewives, thus they would want to help these group of people by providing a free delivery right on their doorstep. Highlights Yakult Honsha Co Ltd Yakult is a probiotics company which undertakes the development, manufacture and commercialization of probiotic and pharmaceutical products. Situation Analysis

Even so, the issue of privacy and security will always be a concern if we are visioning to retain our customers. Threats external situations independent of the firm Threat 1: Expiration of lactobacillus patent gives benefit to new competitors Threat 2: Competitors provide many flavors.

Structural Issues We come out with a strategy to expand our distribution channels by selling Yakult product in more small convenience store and hypermarkets around the world. Since Yakult already has a less sugar drink product, we think that Yakult should launch a sugar free drink instead to really capture the attention of high health awareness people.

Weaknesses Weakness 1: Limited on their flavour choices Weakness 2: Storage difficulty Weakness 3: Limited distribution channel Weakness 4: Lack of visibility due to its small size Weakness 5: Since the product is sold in a pack, customers have difficulty to buy it individually Since the products are sold in pack which contains 5 bottles, it will burden the customers to buy it individually.

Objectives of yakult

SWOT Analysis This proves that Yakult has succeed on existing the brand loyalty among their customers. Marketing Implementation A. As the drink is mainly targeted to the kids and for Malaysian consumers who are price sensitive it is prized at a very reasonable rate and competitive to other drinks available in the market. Firstly, the ability to interact with the customer will be complicated. Product Bundle Pricing: Yakult came out with the double pack when they came out with the pack of Yakult into 1 and offer a price of: 2 packs of Yakult Ace: RM8. This approach will lead to a reduction in waste. Media Advertising Department bottle 2. Since the reaction from the end user is the most important in maintaining product quality, this will be one of the issue that will be arise in implementing this strategy. Hence, this technological advancement has made people to be dependent on IoT to gather information in making purchase decision and solving their problems by giving solution through a click. Marketing Goals and Objectives Home Delivery Logistics bottle after 2. Vitagen which has been positioned as a probiotic immunity building drink for children, was then targeted at adult consumers also as according to the American Dietetic Association, each bottle of Vitagen will meet eight percent of daily fiber requirement of an adult.

Integrated Marketing Communication Promotion Strategy It can be an effective tool to increase the business. If that business company needs to pay intermediaries for their actions, then this will leads to a higher cost.

Thirdly, there will always be some loss of control over the selling environment in every region. Situation Analysis

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